How To Come Up With
The Right Name For Your App

For most of us, our name existed even before we did. In anticipation of our arrival, our parents went through an ultra stressful process of narrowing down dozens of potential names until they chose the perfect one. Luckily they did, because whatever your name is, it has followed you throughout your entire life; and in some cases, people may have heard of your name before they’ve ever met you. When it comes to how to name an app, it’s of similar importance as naming a child. The name of your app will follow your brand forever, and in many cases, potential users will hear the name before they ever actually use your app.

Naming an app isn’t as easy as it sounds – and knowing how to name an app effectively can separate your app from other competitors. Sure, “Google” sounds cool now, but 20 years ago, who ever would have imagined that it would be a name we use every day? Now, when someone says “Google”, everyone around the world knows exactly what it means. The name overcomes language barriers, age barriers and every other barrier – no matter where you are in the world, “Google” is a name that everyone knows.

But how do you come up with such a clever name for your interesting app? How do you choose a name that sticks like Google, Facebook, Twitter or Evernote? To inspire you to create a name that really represents your app, we talked to several app developers and entrepreneurs, and asked how they came up with their app names. If you’re wondering how to name an app, here are the tips you need.

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1. Reflect Your App’s Core Features

Many successful apps choose a name that describe what the app does. Just by hearing the name, you know that WeChat is a messaging app or that Netflix has something to do with video on the net. Sometimes, users will judge your app immediately based off of a first impression and without reading your app description – having a name that explains the features of your app can give you a major advantage in these cases.

Brian Swanson, co-founder of Inspironto, told us the story about how his founding team came up with the name for their app, QuestionAir:

“We were talking about how fast the app sends questions from the poll manager’s iOS device to the respondent’s smartphones (because it doesn’t depend on backend servers). Someone said it felt like we were sending questions through the air – and that’s how we came up with the idea to call it: QuestionAir.”

The name of your app doesn’t have to be extremely clever. Sometimes, clever can be complicated. A simple name is easy to remember, and makes it easy for consumers to understand what the app is all about. Ionuț Mănășturean, the founder of Mini Games told us, “The name of our app, Mini Games, is simple and easy to remember. I picked this name because I wanted to express that our app has many mini games to play. When we looked at our competition, we realized that the first ranking app for the ‘mini games’ keyword was an app that was only in Russian. I saw this as an opportunity, so I began working on an English mini games app. As a result of choosing the right name, our app is now ranked first for the ‘mini games’ keyword in the app store.

2. Differentiate Your Name With A Play On Words

Sometimes, a play on words can provide you with the perfect app name. Take the app, Free Map Israel. This crowdsourced map application changed their name to Waze in 2008; a play on the word ways, which was perfect since the app represents the vast number of ways that an individual can get to a specific location.

Aggrey Ellis, Director of Customer Experience at Gopher Leads, shared with us the backstory of how their app name was created. He said, “We created a simple mobile app that allows employees to earn extra rewards by referring sales and other opportunities to their company. Gopher Leads, sounds like ‘Go For Leads’, as we try to convince employees to rally around and ‘go for’ sales.

Maybe you can’t get the exact word that describes your app, but differentiating slightly can give you a memorable twist and open you up to more options. There’s a caveat here though, if you get too creative, you may make it harder for users to find your app. If users are searching for Ways, it may be difficult to find Waze if they don’t remember that the spelling is different.

3. Keep It Short and Memorable

A long name with several words and many characters is an surefire way to ensure that users forget the name of your app. Ideally, you want a short name with a minimal number of characters that is unique and memorable. Skype, SnapChat and Tinder are all billion dollar apps that have short and memorable names. Not only are these names easy to remember, but they are also easy for users to communicate when recommending them to their peers.

Yusuf Motiwala, founder and CEO of Mesibo, told us about how he came up with the name for his app. He told us, “We were trying to come up with a name for our new messaging startup, the requirements being – it should be unique, easy to pronounce and spell, have association with messaging, be one word and less than eight characters. As simple as that sounds, finding a name with those criteria became an almost impossible exercise. Despite extensive days of brainstorming, we were unable to come up with a name that was convincing and that met our criteria. One day, one of us suggested that since we have both voice and video as core features; we should think ‘beyond messaging’ to search for a name. This became the tipping point in our search for the right app name. The name ‘Mesibo’ was derived from picking letters from the phrase ‘Messaging and Beyond’.”

4. Make Your App Name An Action Word

While these words may not be in the dictionary, we all know what it means when someone says “Google it” or “Skype me”. In many cases, you know you’ve reached success when the name of your app becomes an action word. One major tip when learning how to name an app – consider how your app sounds in everyday speech and how it flows with normal language.

Lori Cheek, founder and CEO of dating app, Cheekd, has a funny story about how she came up with her app name. Lori told us, “Growing up with the last name Cheek was kind of a pain in the butt (excuse the pun), but it finally came in handy. For weeks, I was racking my brain about the verb that was going to finish the statement, ‘You’ve Been ______.’ and then one day it hit me. You’ve been ‘Cheekd!’ The word is now in Wikipedia and the funnier thing is that a few years ago, I was on ABC’s Shark Tank… my epic episode re-airs all over the world all the time and I recently got this random email: “Did you ever wonder how different your life would have been if your last name was Smith… or Johnson… or Bennett?’ and yes, I have!

5. Choose A Name That Is Searchable

Sometimes, a name can be chosen because it fits the entrepreneur’s goals for marketing and customer acquisition. Consider the fact that 63% of smartphone users discover apps through the app store; searching specific keywords to find an app that solves their customer problem. Since such a large portion of downloads are a result of searching, it is a wise decision to choose a name that aligns with the keywords that are being searched. For example, the app LiveAuctions aligns perfectly to what consumers are likely searching for – live auctions. Not only will they likely rank higher than other auction sites that have less-aligned names, but customers will know exactly what the app is about as soon as they read the name.

Newaz Chowdhury, the Marketing Manager at Powerphrase, recently told us how they came up with the name for their mobile game – Trump’s Great Wall of America. Newaz said, “When you pick a name for an app, you want to make sure it has keywords that people are searching for in search engines and the mobile app stores. For us, we looked at our competition to see what apps were showing up when you searched particular keywords. We found that the words ‘Trump’, ‘Great Wall’ and ‘America’ all had significant search volume. As a result, we chose our name. This was also around the time when Matt Damon’s movie, ‘The Great Wall’ released – and as an additional benefit, ‘Great Wall’ is also an extremely popular search term in China. As a result, we received a spike in downloads from China and elsewhere – leading to consistent traffic and downloads.”

6. Align It With A Domain

Most likely, you will want to have a landing page that corresponds with your mobile app. Try to choose a name that is available, but that also has the same name available as a web domain.

Saurabh Jindal, founder of Talk Travel, told us about how domain availability factored into his decision for an app name. He told us, “TalkTravel is a voice mobile application that enables travellers to speak, in their own preferred language, to destination experts. For us, we wanted to convey the idea of travel and talk to make travel simple. We also wanted something seemingly easy to remember and that sticks in people’s mind. It came down to a choice between Travel Talk and Talk Travel; but, the Travel Talk website domain wasn’t available. Hence, we decided to go with TalkTravel.

Patrick van der Mijl, co-founder of Speakap also chose their name as a result of domain availability. Patrick told us, “It was a rainy Sunday when we did our research for a business name eight years ago. The choice for ‘Speakap’ boiled down to domain availability; our criteria was that the name had to be short, simple, and related to communication. Speakap made sense, because we enable employees to be heard.

7. Pick The Obvious Name

Sometimes you don’t need to choose a name, because the right name may just choose you. Tasker, for instance, probably didn’t put a whole lot of thought into creating a unique name – Tasker made sense and is a pretty obvious choice for an app that helps you manage tasks. Likewise, theScore is a pretty obvious app name for a sports score app. In many cases, the obvious choice fits the criteria of many of the previous tips – it will likely reflect your core features, it’ll likely be searchable, and if it truly the obvious choice, it’ll also be memorable.

Cody Swann, CEO of Gunner Technology, told us the story of how the name of his app uConsent came to be. He told us, “uConsent is an app that acts as a digital handshake between two people and is designed to foster interpersonal communication around sexual intimacy while creating an anonymous and secure record of that communication, including location, time and specifics of the request. In this case, uConsent was an obvious choice. In fact, most of the time the name is obvious if you think about it long enough, but it’s important to let the name produce itself naturally.

8. Connect With Your Consumer’s Emotions

There’s something about a name that pulls on our heartstrings or evokes a certain emotion from us – and when it comes to how to name an app, an emotional name may give you the edge that you need. Take MyFitnessPal, for instance – it’s not just another fitness tracking app but it’s also your pal; someone you can depend on to hold you accountable to your fitness goals. Family Locator, is another app name that immediately pulls on the emotions of users. It immediately makes you think of the possibility of not being able to locate your family and gives you immediate incentive to download.

Zach Hendrix, co-founder of GreenPal told us a similar story of how they came up with their app name. Zach told us, “We wanted our mobile app’s name to invoke a personal response from our users. When you are looking for a lawn care service, you usually ask a friend or family member for a recommendation. So we decided to combine the color of green grass with the feeling of getting a recommendation from your friend, or family, or your pal. After brainstorming for weeks, we landed on GreenPal and it has stuck.

The Most Important App Naming Tip

While all of these tips are extremely important in learning how to name an app, here’s one tip that’s more critical than all the rest – make sure your app is as good as your app name. There’s nothing worse than clicking upon some really awesome sounding app, only to be disappointed by a not-so-awesome software solution. When you choose your great app name, make sure it truly represents a great app.

As always, we’re here to help you build awesome apps. We’ve helped dozens of startups around the world to develop innovative and market leading technology – and we’d love to help you introduce your app idea to the world too! Contact us for a free consultation with one of our app startup consultants to learn about how we can help you bring your app idea to life.

The Best Home Automation
Apps To Make Your Life Easier

Over the last decade, smartphone apps have allowed us to advance the progress of systems and processes that hadn’t changed in years. Twenty years ago, no one ever thought you’d be able to take your phone out of your pocket at work and view the real-time security footage of your home. Today however, that’s only one of the benefits of turning your home into a smart home using home automation. Now, millions of people around the world are also using home automation apps to do things like reduce their home energy usage and run their entertainment systems.

And let’s not forget the greatest benefit of all… home automation apps are just downright freakin’ COOL. For those of us who remember The Jetsons cartoon, it’s like the future is now among us.

It’s not going anywhere, any time soon, either. According to CNET, more than a quarter (28%) of Americans already own at least one smart home product – and 78% are more willing to buy a home that already has smart technology installed. Furthermore, the smart home industry is growing year by year at an exceptional rate and is projected to become a $58 billion industry by 2020.

With mega-companies like Amazon, Google and Apple investing major dollars into the home automation space, innovative developers have brought many amazing home automation app ideas to reality; some which allow our homes to do things that were once only seen in sci-fi movies.

In this article, we’ll explore the evolution of smart homes and introduce you to several home automation apps that can turn your home into an automated machine!

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Home Automation Explained

Home automation simply refers to the connection between your smart device and your home which allows you to control your home remotely; whether through your phone, through the web, or through a smart-enabled speaker like Google Home, Alexa or Apple’s Homepod.

The home automation industry is widespread with all types of new technology hitting the market – there are even smart toothbrushes and smart flip flops available… a truly limitless technology sector. However, some of the most popular home automation apps and technologies are those that allow consumers to:

  1. Control their home’s lighting.
  2. Adjust the internal temperature of their homes.
  3. Manage and control electronic appliances.
  4. Operate their entertainment systems.
  5. Implement and access security systems.

If you haven’t converted to complete home automation yet, you likely must be physically present and manually interact with your home devices to complete these tasks. By replacing your old devices with smart devices and using home automation apps however, these tasks can be launched and completed with a simple tap on your smartphone or a quick voice command.

Home Automation Explained

The key benefit of home automation is that you don’t have to be physically present to manage these tasks. You could be on vacation in a country on the other side of the world, and still interact and control your smart devices. Who said you can’t be in two places at one time?

The Best Smart Home Apps

When it comes controlling your smart home, here are the home automation apps you need to know about.

1. myQ Smart Garage: Total Control Over Your Garage

home automation - myQ

How many times have you pulled out of your garage in the morning only to get to your job and think, “Did I put the garage door down?” Your garage is an integral part of your home, and for some, it’s where many expensive items may be stored – including lawn equipment and vehicles.

Our garage door is something that we don’t always think about, but luckily, the technology now exists to manage it for us. Chambain, a garage door manufacturer, recently created a brilliant app that completely automates your garage. Here are some of its most notable features:  

  • Check the status of the smart devices inside your garage and your home. For example, myQ allows you to see if your garage door is open or closed; check the temperature on the smart thermostat(s) in your house; and identify which lightbulbs are on or off.
  • Get instant notifications when an activity happens on any of your smart devices. For example, get instant alerts when the garage door opens or closes, when a light bulb is turned on or off, or when someone changes the temperature on your thermostat.
  • Control your garage doors or lights remotely and set automatic schedules so that your garage opens and closes at a predefined time.

This app controls the MyQ Smart Garage Door Openers and other Wi-Fi-enabled garage door openers. In addition, it can be synced to other smart home products including smart lights and smart thermostats from a variety of other smart device brands.

2. Nuki Smart Lock: Your Virtual Keyring

Home automation apps for smart homes - smart lock

We’ve seen many changes in the world over the last century, but the lock and key system has rarely changed. Do we really even care for the concept of keys? We have to carry them everywhere, they are easy to get lost or stolen — and if you want to get a copy so someone else to access, you have to go all the way to the hardware store to have one made. Let’s face it – house keys are ancient.

The company, Nuki, understood the importance of making a more efficient key/lock process, so they created a smart app that you can use to unlock the doors in your house remotely – without having to carry a key. With Nuki, your phone becomes the tool that gives you access to your home.

In the world of home automation apps, what makes Nuki special? Here’s a few awesome features of the Nuki Smart Lock app:

  • Auto Unlock: As soon as you leave home, the app automatically locks all ‘smart lock’ doors in your house. Likewise when you come back, Nuki automatically unlocks them. Never touch your house’s keys again!
  • Give Access To Your Loved Ones: Create an access code within the app that you can share with anyone that you want to give access to your residence. This way, you can grant them access to your home for a specified amount of time – even if you’re not around to hand them your key.
  • Get Real-Time Alerts: Any time someone unlocks or locks any Nuki-enabled door, the app will notify you.
  • Remote Operation: No matter where you are in the world, you can lock or unlock your door with one tap from your smartphone.

The Nuki Smart Lock app controls the Nuki Smart Lock + Smart Bridge, which can be attached on top of your current lock to achieve remote functionality. To check whether the Nuki lock is compatible with your existing lock, take a look at their Installation Checker.

3. Philips Hue: Limitless Lighting For Your Home

smart home apps - philips hue

The Phillips Hue app allows you to control the entire range of Philips Hue smart bulbs. Their Smart Bulbs can showcase over 16 million colors and can be dimmed or brightened remotely.

Here are a few cool features of the Philips Hue app:

  • Control every Philip bulb in your house: Change the color of the light output, set the level of brightness and set specific times that you want the bulbs to turn on or off.
  • Change the color of bulbs according to ‘moods’: The app has four moods that you can choose from such as Energize, Concentrate, Relax and Read.  These “moods” change the bulb colors from either crisp and bright or warm and soft depending on the setting.
  • Transform your rooms with ‘scenes’: The app has 30 scenery lighting presets designed especially to replicate lighting from famous locations. These settings include Honolulu Sunset and London Nightlife, among others.

In addition to these features, the Philips Hue app automatically turns on your lights when you reach home, and turns them off when you leave. Not only are these features ultra cool, they also help you minimize electricity usage and reduce your utility bills – providing users of this home automation app with a great ROI.

4. Nest: The App That Protects Your Home Completely

best smart home apps - Nest

Nest is known as one of the most innovative companies in the smart device sector. They create a variety of products that are meant to protect and automate your home. Currently, the Nest app focuses on developing devices such as smart cameras, smart doorbells, thermostats, alarm systems, and smoke + CO alarms.

The Nest app offers a variety of effective features that allow you to control and take advantage of their products. With the app, you can:

  • See who’s at your door through the app and let them in (or lock them out) remotely.
  • Monitor your home through security cameras to see what is happening inside and outside your home.
  • Control your thermostats or check the temperature inside your home.
  • Receive alerts if there is an unusual amount of smoke or carbon dioxide detected.
  • Receive instant notifications when the Nest alarm goes off.

The best thing about the Nest app is that it serves as a central hub where you can control all of your Nest smart devices – essentially, handling all of your home automation from a single application.

5. Sonos Controller: Smart Music for Music Lovers

Smart home automation - sonos

If you are a music fanatic, today’s technology allows you to build the  epic smart entertainment system that you only dreamed about in the past. The Sonos Controller app connects wirelessly to Sonos speakers and allows you to control music throughout your home.

Once connected to your speakers, the Sonos Controller app allows you to:

  1. Play music, audiobooks and podcasts from 50+ music streaming services within a single app.
  2. Control each individual speaker in your home and have them play the same (or different) music. Also, the app allows you to adjust the volume settings on each individual speaker.

The Sonos Controller app is the only app that streams music from all major streaming platforms like Apple Music, Google Play, Amazon Prime and more. Music is no longer limited to a single radio in your house – now you can automate your music too, and control output through your entire home in a way that was never before possible.

6. Samsung SmartThings: A Central Hub For Home Automation

smart home automation apps - smartthings

We all know Samsung as the innovators of home devices in general – TVs, DVD players and many other home device accessories. Samsung is also a leader in the smart home automation market; bringing new smart technology with advanced solutions through their app, Samsung SmartThings.

This app goes beyond the capability of most home automation apps, not only allowing you to control devices such as cameras, locks and thermostats – but also giving you control over Samsung appliances like TVs, washing machines and air conditioners.

In addition to supporting Samsung devices, the app also supports a host of other smart devices from more than thirty brands – giving you the ability to control everything in your home from water valves to entertainment systems and more.

Furthermore, SmartThings allows you to automate specific processes so they happen at a certain time. For example, SmartThings can automatically:

  • Dim your lights when you leave home.
  • Turn your AC off when you walk out the door, or change the temperature on your smart thermostat when you come back home.
  • Notify you when there is motion in your home or even when a cabinet door is open or closed.

If you plan to make a serious investment into home automation, Samsung SmartThings provides a single hub where the entire automation of your home can be controlled.

Notable Mention: IFTTT  

home automation apps - ifttt

IFTTT (If This Then That) was one of the very first ‘automation’ apps to hit the market.

At inception, it was just meant for automating processes between apps. For example, any time you uploaded a photo to Instagram, you could set up IFTTT to automatically tweet that photo as well. IFTTT allowed you to setup simple processes with existing apps – creating new smart functions without needing to know how to create an app.

As new home automation apps and smart devices started to release to the market, IFTTT expanded its capabilities to automate processes not just between two apps – but between apps and smart devices as well. Unlike other home automation apps, IFTTT allows you to create your own unique automations between your apps and smart devices. For example, with IFTTT, you can set up automations to:

  • Put your Philips Hue bulb on a specified color loop when you message #partytime to @IFTTT on Telegram.
  • Set your Google Assistant to call your phone every time you use the command, “OK Google, find my phone.”
  • Blink your Philips Hue bulbs every time someone mentions you in a tweet.

Some automations may not make sense for other people, but that is the beauty of IFTTT – you can create the automations that are important you in particular. There are hundreds of ways that users are currently connecting IFTTT to create their own custom automations.

Is Automation Right for Your Home?

In today’s high innovation environment, there are many companies currently experimenting with new home automation apps and smart home technology. Over the next few years, we can definitely expect to see new automation capabilities with unique and interesting app ideas hit the market that aren’t available or even possible today. Yes, technology and home automation is moving THAT quickly!

Is Automation Right for Your Home

If you’ve got an open mind, a love for technology — or maybe you’ve always wanted to be in the Jetson family — home automation may be right for you. How do you start automating your home? Start slow and purchase a single smart item – maybe start by automating your home lights or your alarm system. As you add on new smart products, look for the right home automation apps that help these devices speak to one another, sync to one another, and work together to perform the tasks that you find important!

Have a home automation app idea that you think could make the lives of homeowners easier? Contact one of our app startup specialists to help you create a strategy to bring it to life!

These 7 Blockchain Startups
Might Transform The World

No matter what you feel about all the new talk of blockchain and cryptocurrency, there’s no denying the facts. Blockchain technology – and the first moving blockchain startups that are introducing it – is going to be huge. The projected value of the industry is extreme. New reports by the Market Report Center estimates that the global blockchain market will grow to a $60 billion industry, up from the measly $300 million industry it was in 2015.

With huge projections come huge investments. This year alone, blockchain startups have already raised over $1.3 billion to bring their ideas to the masses.

Big VC investment means the ability to introduce new technology quickly. While many only know blockchain as the technology behind Bitcoin, blockchain companies are now set to disrupt over 42 big-time industries including real estate, healthcare, internet advertising and more. All facts considered, it’s no wonder that many blockchain technology advocates are claiming it to be the next big thing since the internet.

Before we introduce several blockchain startups that may just change the world, we’ll explore the concept of blockchain, the process behind it, and figure out why it’s such a big deal.

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Blockchain: A Simple Introduction

Blockchain can be extremely complex, and it could take years to really learn everything there is to know. Let’s not make things more complicated than they need to be – here’s a simple explanation.

A blockchain, like the name implies, is simply a chain of digital blocks that contain specific data. Each one of these blocks include the following three elements:

  1. Specified Information: This can be any mix of specified information that is needed to suit the requirements of the blockchain. For example, in a  Bitcoin blockchain, a block stores important information such as sender name, receiver name and the amount transferred.
  2. Hash Code: A hash code is a unique code that identifies a specific block within a blockchain. Like fingerprints, each hashcode is completely unique; no two are the same and each has its own individual identity.
  3. Hash Code of Previous Blocks: Each block also holds the hash code of the previous block attached to it. This is how a chain is linked and formed in a blockchain.

This structure of organizing and storing data is what makes blockchain so secure, so flexible, and so different than other technological advances that have preceded it.

The interesting part of a blockchain is that it isn’t managed by a single person or organization. Instead, blockchains are distributed in a P2P network that anyone can join. Once a user joins a network, they receive a full copy of the blockchain. This means that on a P2P network like the Internet, there are millions of identical copies of blockchain stored in users’ computers.

Finally, there’s the security aspect, which is a key element of blockchain. To change the information in a blockchain, a user must possess the corresponding digital key – a heavily encrypted code. Once changes are made, a certain number of users in the P2P network must accept that change in order for it to be accepted as valid.

what is blockchain company - diagram of blockchain and hash

When these changes have been accepted, a new block is created within the blockchain which includes:

  1. The new information
  2. A new hash code
  3. The hash code of the previous block before it.

A new copy of the blockchain is then distributed throughout the whole P2P network.

If someone tries to make changes to the block without having access to the digital key, two things will happen:

  1. The hash of the block that has been tampered with will change and the next block after it (which stores the hash of the previous block) will be unable to identify it – essentially, breaking the entire chain.
  2. Because it has been tampered with, the blockchain will no longer match other copies on the P2P network, ultimately rejecting the change.

Since blockchain offers a new level of security in storing data, blockchain startups are using it to introduce new solutions that completely change how many industries operate. In this article, we’ll take a look at 10 awesome blockchain startups that may just transform how their industries function.

Could These Blockchain Startups Change The World?

blockchain startups to invest in -

1. Poet: The Startup Determined To Help Content Creators Take Back Control Of Their Content is a blockchain startup that wants to transform the digital publishing industry. The mission of this unique blockchain company is to:

  1. Give content creators and publishers more control over their content – and protect it from being claimed, modified or reused without permission.
  2. Provide a safe marketplace where publishers can buy (and content creators can sell) original content without having to worry about whether it is unauthentic or unauthorized.
  3. Prevent content from being stolen by giving everyone the ability to track the ownership, attribution and modification made to each piece of content throughout the blockchain network.’s plan is to give creators and publishers the ability to store their content in its decentralized network. Users can timestamp their work and add metadata to documents so that anyone can easily trace the content’s ownership to its rightful owner and/or  creator.

Using this same blockchain network, also wants to make creators’ content more easily discoverable and streamline their ability to license their work. Transactions between publishers and creators are made inside the blockchain network, ensuring complete transparency regarding who owns what content.

Last June, the blockchain company secured a seed funding round of $1 million, with another $10 million raised a few months later through their successful ICO (Initial Coin Offering).

startup blockchain compaines - lucidity

2. Lucidity: The Startup That Wants To Eliminate ‘Fake Traffic’ For Advertisers

As the online advertising industry continues to grow, the concern about the potential of fraud and non-transparency grows in parallel. In 2017 alone, malicious activities such as fake clicking, domain spoofing, and attribution theft cost advertisers over $19 billion.

Blockchain startup, Lucidity, has a solution to potentially solve this problem for digital advertisers around the globe.

By using the Ethereum blockchain network, Lucidity has created the ‘Lucidity Protocol’; a process which allows anyone publishing an ad to submit data to the blockchain network, protected by cryptography and free from inconsistencies.

This way, publishers and advertisers get a single version of the truth about the performance of ads; a truth that is agreed upon by everyone within the blockchain network.

Through this protocol, Lucidity ensures that advertisers only pay for genuine clicks; that publishers get paid their fair amount; and that fraudsters are unable to cheat the system with fake traffic and bots. If successful, Lucidity could truly transform the advertising industry and save them from billions spent in wasted advertisements.

Lucidity was named the top blockchain startup by Blocks, an annual awards ceremony held at the Blockchain Expo which is attended by over 8000 visitors.

top blockchain startups - covee

3. Covee Network: The Startup Connecting Talented Workers To Projects They Actually Want To Work On

A high percentage of American workers are dissatisfied with their jobs because they aren’t interested in the projects they work on, or feel as if they aren’t being compensated fairly. As a result, organizational morale is down across many companies and productivity is diminished by demotivated employees that deliver the bare minimum of what is required of them.

That’s why Covee Network, a Berlin-based startup wants to change how we work, and how we are compensated for the work we deliver. By using a blockchain network, Covee hopes to connect talented and like-minded people to work on projects that interest and inspire them.

This process creates a win-win situation for both organizations and employees/freelancers. Organizations on one hand, are given access to a pool of talented individuals who actually want to work on their projects; while workers are able to access interesting projects and receive a fair compensation.

With Covee, compensation is awarded based on how much an individual has contributed towards a project. In general, contribution is decided by the project initiator and the other team members. The system is designed so that honest feedback amongst team members provides benefit to everyone involved. Thus, the person who had the highest contribution receives the biggest share of the fee.

The entire process is managed inside the blockchain network where an individual’s reputation, contributions and projects are stored and cannot be tampered with. In addition, transactions between clients and workers are also transparently stored to avoid fraud and unfairness.

The bootstrapped company recently raised a €1.35 million round to further develop the solution. This round was led led by LocalGlobe, Atlantic Labs and several other prominent angel investors.

blockchain startups 2018 - open mineral

4. Open Mineral: The Startup Eliminating ‘Middlemen’ From The Commodity Industry

The commodity trading industry deals with the purchasing and selling of physical materials like aluminum, zinc and etc. These raw materials are shipped from miners to suppliers, and from suppliers to consumers around the globe. The value of this industry today is estimated at an upwards of $80 billion.

The main issue this industry faces is the many layers of middlemen; which delays the speed of transactions and drives up the prices of commodities.

Open Mineral, a Swiss-based blockchain startup hopes to improve this ancient industry by implementing blockchain technology; making transactions more transparent and connecting buyers directly with sellers. Ultimately, the startup’s main objective is to provide the required technology to completely eliminate unnecessary middlemen from the commodity trading process.

This blockchain startup makes trading easy by simplifying the process down to the following steps:

  1. A request to sell or purchase a product is specified.
  2. Sellers or buyers get invites and offers for the product.
  3. Offers can be compared and counteroffers can be made.
  4. Buyers or sellers pick the best terms and start the transaction.

In addition to cutting out the middleman, Open Mineral also removes the involvement of banks so that anyone can make and receive payments within minutes through their blockchain network. This way, trading is more profitable for all parties involved since tenders, negotiations and all payments are stored transparently within the blockchain.

Having just received a funding round of $2.25 million, Open Mineral is one of the top blockchain startups in Europe; with plans to soon expand into other commodities including gold and silver.

blockchain startups 2017 & 2018 - Unblockable

5. UNBLOCKABLE: The Startup That Wants To Digitize Sports Card Trading

If you’ve ever been interested in buying and trading sportscards, a new blockchain startup called UNBLOCKABLE is coming to take your favorite pastime to the next level.

The biggest attraction to sports card trading is the scarcity factor. The rarer the card, the higher the that card’s value will typically be. UNBLOCKABLE plans to release limited ‘tokens’ for every single athlete from different leagues and sports. These tokens can be collected and traded with others. The value of the associated coin changes in real time based on the popularity of the athlete and their performance on the field. Just like sports cards, these coins can be stored or traded as they accumulate value.

UNBLOCKABLE tokens are stored in the blockchain, and similar to Bitcoin, the sports tokens cannot be duplicated or stolen. This is because all of the transactional data is stored in the decentralized blockchain network to ensure transparency and to prevent fraud.

UNBLOCKABLE is currently being led by CEO Jeb Terry, a former Fox Sports executive. Additionally, the Company recently raised $5 million dollars from Shasta Ventures to help the startup progress forward.

blockchain startup in usa - bext360

6. Bext360: The Startup That’s Helping Farmers Produce Value for Produce

Coffee, cocoa, palm oil, seafood and etc. – these are the commodities that rule the world. People can’t live without them; yet, the small-time farmers around the world who produce them often don’t get paid fairly or on time for their work. A blockchain startup called Bext360, has an innovate strategy to address this issue.

Bext360 plans to use blockchain to make the whole commodity supply chain completely transparent. More specifically, it allows anyone to view the complete ‘journey’ of a specific commodity; from the farm where it was produced to the company that delivered it as a consumer product.

Here’s how it works – take coffee, for example:

  1. The beans are first scanned ‘optically’ through an AI enabled machine (referred to as a “BextMachine”) that is provided by the Company. This will automatically scan and display the weight, consistency and quality of the beans to both the farmer and the buyer. This same scanning process will also be used with other commodities to judge their value.
  2. Using the Bext360 app, both parties can negotiate a fair price for the batch based on weight and quality. This gives farmers the opportunity to get paid more for higher quality yields.
  3. Each batch is assigned a token. As a batch of coffee moves through the supply chain, its value is reflected in its token. These tokens can then be used as digital currency.

With this technology, Bext360 plans to make payments fairer (and faster) to both farmers and companies; reduce dependency on middlemen suppliers; and provide each customer with the opportunity to see whether their product was ethically sourced or not.

The company just raised $3.35 million and plans to increase the number of commodities that it can analyze; extending the process to other goods including cotton and timber. At the rate in which they are currently progressing, Bext360 could soon become one of the world’s top blockchain companies.

blockchain startup for games - EON

7. EON Foundation: The Startup That’s Changing How Developers Bring Games To The Market

No matter how awesome a game is, game developers often find it difficult to effectively grow their user base. In a typical scenario, game developers spend nearly 50% of their revenue on ad networks to attract new players.

EON Foundation, a new blockchain startup focused on the gaming industry, plans to use blockchain technology to effectively address this challenge.

EON hopes to cut out the mobile game industry’s middlemen like Google, Facebook and the App Stores. Specifically, the technology will connect players directly with customers to eliminate unnecessary distribution and reduce the astounding marketing costs incurred by game developers.

To do that, EON is creating a decentralized blockchain marketplace that’s attracts new players through a referral system.

Here’s how the system will work:  

  • Game developers can distribute their game for free on the EON blockchain network.
  • Players can discover these games and pay for them using the EON token.
  • Game developers can offer incentives (tokens) to players who recruit new users to the game.

This brilliant concept allows both players and game developers to directly communicate and facilitate with each other without depending on app stores and ad networks.

One of EON’s games, Crypto Alpaca, recently hit 200,000 registered users and the company hopes to use this momentum to become the world’s number one blockchain games publisher.

The startup received $5 million in seed funding to bring this gaming marketplace to the public. If you know how to create an app or a game, the EON gaming network may be exactly what you need to get your game into the hands of users.

What’s Next For These Blockchain Startups?

While the potential seems fantastic, there is a caveat – blockchain technology is still in its infancy. With the exception of a few blockchain companies, most find themselves taking small baby steps to grow and turn their visions into reality.

That being said, you can expect that the growth of blockchain technology will soon bring many interesting app ideas to the market. Right now however, the majority of these companies are focused on their initial coin offerings (ICOs) and creating a stable blockchain network.

If any of these blockchain startups have caught your attention and you want to support them, head over to Binance and grab a few (or a few hundred) tokens and see where it takes you! On the other hand, if you have a blockchain idea that you believe will change the world and you need some help bringing the technology to life – contact our app startup experts to see how we can help!

What Can You Learn From These
5 Unique And Interesting App Ideas?

Over the last several years, the growth of mobile apps have allowed us witness the launch of some of the most life-changing technology the world has ever seen. Unfortunately, these days, unique and interesting app ideas are few and far between – for every Uber there are 20 app copycats and for every Tinder there are 100 other swipe-based dating apps that you’ve probably never heard of. Developers know how to create an app, but creating unique, first-moving and extremely interesting apps? Well, that’s something only few tech entrepreneurs can truly achieve.

This post isn’t about the copycats. It’s not about the entrepreneurs who took a concept, added a small feature and claimed to have developed some “disruptive” new app idea. Instead, it’s about the innovators, the ones who saw a problem and created a new interesting way to solve that problem. Furthermore, we’ll show you what you can learn from these interesting app ideas so that you can come up with your own unique app solution.

In the following list, we’ll offer the ten most interesting app ideas that caught our attention. Here’s the awesome part, none of these apps are especially complicated – and they were created by someone just like you; a normal person with a great idea, a high level of commitment, and a focused follow thru.

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5. Dubsmash

the most interesting apps - dubsmash app screens

Dubsmash is a unique video recording app that was created by three German engineers in 2014. The app allows users to record and blend lip sync videos. With the app, users can choose their favorite music or sound clips, blend the content with their videos, add special effects to the video, and create one-of-a-kind videos that can be shared with their friends.

Like many other social type apps, Dubsmash feeds into our need to connect with one another – and to simply kill boredom. Dubsmash created a craze with users around the world; uploading and sharing millions of their fun (and often funny) lip sync videos. The hype around Dubsmash created a FOMO situation – users had a fear of missing out on the social action.

What really drove the Dubsmash craze was the participation of several celebrities. Whether it was Lewis Hamilton lip syncing to a sound clip of Chris Tucker in Rush Hour 2; or Hugh Jackman, Reese Witherspoon, Jennifer Lopez or Rihanna lip syncing to their favorite clips – Dubsmash was able to create fans out of some of Hollywood’s most effective social influencers.

During the highest point of its popularity, Dubsmash served over 100 million users around the world.

Interesting App Ideas – Insights:
Your idea doesn’t have to be revolutionary, but it does have to be “different”. Being the first mover of an idea allows you to capture the market, and its influencers, with a fresh idea that has never been seen before. Influencers play a huge role in what consumers find ‘interesting’ – get them talking about your idea and their followers will do what they do best – follow.

4. Puddle and Pile

interesting new app ideas - puddle and pile

Wherever a problem exists, there will be an entrepreneur seeking to create a solution – and puppy poo is no different. Puddle and Pile is a puppy training app that allows pet owners to learn their canine’s toilet patterns, monitor their schedules, predict “puddle periods” and alert them before accidents happen. Relying on data inputs, the app uses smart technology to remind you when outside time is needed. Furthermore, collected data can be shared with veterinarians for diagnosis in case strange patterns arise.

Puddle and Pile was created by the Paul, Fiona and Keren Manser and is available for $1.99 in both the Apple App Store and the Android Play Store.

Interesting App Ideas – Insights:
Successful and interesting app ideas may not always be glamorous, but they solve problems for a large portion of their intend market. Whether you think a dog poop training app would gain mass success is a matter of opinion, but one thing is for sure; there are millions of dog owners around the world, and each and every one of them must deal with puddles and piles in one way or another!

3. Cheatsheet Widget

Interesting & Cool app ideas - Cheatsheet Widget

Let’s face it, security means everything – whether it’s the password to our email provider or a code to our gym locker. With so many passwords and codes to remember, security can become an issue when we accidently secure our items or accounts… from ourselves! Christopher Overholtzer, a California-based developer, had this same problem when he launched the Cheatsheet Widget in 2014. Like many of us, he found himself always forgetting his ID numbers and the passwords to his many accounts.

Cheatsheet is an app that helps your remember all of your codes and passwords – ID numbers, license plates, luggage combinations, bike lock combinations, locker combinations, and all those other numbers that we fail to remember from one day to the next. The app has over 150 hint icons to help users easily organize and locate their information. Cheatsheet is also compatible with the Apple Watch, making it ultra convenient to those who need to quickly pull up their code or password.

Interesting App Ideas – Insights:
Interesting apps don’t have to be complicated; sometimes simple mobile app ideas get the job done jus as well. Cheatsheet is an ultra simple app that provides an extremely beneficial service to a mass audience. While you may not use Cheatsheet everyday, users tend to rely on it heavily during certain times – such as when they are traveling and must remember their luggage codes. Don’t overcomplicate things – find a problem and create a simple solution to help others overcome it!

2. ParkJockey

Interesting app ideas - ParkJockey

There are dozens of parking apps available in the App Store; the issue is, many of them do not have the bandwidth (enough parking lot partners) to make them effective in a realistic setting. ParkJockey is a mobile app that connects drivers and available parking spots to eliminate the dreaded “parking spot search”. Specifically, the startup bridges the gap betweens drivers and parking lot operators; allowing drivers to find the most ideal parking spaces and book them instantly (pre-booking or real-time booking).

Park Jockey currently operates in the UK, Chicago, Miami, New York City and San Francisco. The startup has an estimated annual revenue of $4.2 million and has secured partnerships with several corporations including mobile payment services provider, PayByPhone; ticket sales company, Ticketmaster; the Miami Heat basketball team; American Airlines; Odeon Cinemas; and online reservations leader, ResDiary.

Interesting App Ideas – Insights:
Interesting app ideas usually aren’t the only solutions serving their market. In many cases, successful apps solve the problem better or more effectively. ParkJockey was able to secure the right partnerships to make their app as useful as possible within the markets that they serve. Look at your competition and find their strengths and weaknesses. Capitalize on their weaknesses to create an advantage.

1. Shapr

Interesting mobile app ideas - shapr

Hailed as “Tinder for networking”, Shapr is an app that helps professionals connect with one another. Using a sophisticated algorithm, Shapr provides users each day with several profiles of other professionals within their vicinity that have similar interests. A quick swipe to the left or right will indicate whether they want to connect with the professional, or pass on the opportunity. If both users swipe right (indicating they want to connect), messaging capabilities open up to allow the two to connect with one another.

Shapr was launched in 2014 and has raised over $16.5 million in funding from over 80 private investors. While other professional social media platforms exist (like LinkedIn), Shapr specifically targets millennials, who are growing more accustomed to the “gamification of life” – or the gamifying of processes to streamline them or to make them more effective. Shapr now has over a half million users active on the app and generated more than 3 million matches in 2017.

Interesting App Ideas – Insights:
The best app ideas aren’t always that innovative. Sometimes, an existing idea can be introduced to a new market to solve a totally different problem. Tinder, for instance, solves the issue of meeting interesting people – for dating. Shapr, on the other hand, solves the issue of meeting interesting people – but for professional purposes. Look for opportunities in existing apps – can that same technology be used to serve a similar problem for a totally different market? If so, you may have major opportunity!

Ready To Build Your Interesting App?

Unfortunately, a great app idea means very little if it only sits in your head and never makes it to the App Store. If you’re ready to take the first step and bring your amazing app ideas to life, we’d love to help. Contact us today for a free consultation with one of our app startup specialists!