10 of The Most Useful Secrets For Bringing An App Idea to Reality

For a new app startup entrepreneur, bringing an app idea to reality can seem like a monstrous undertaking. Let’s be fair, it is. Transforming an app idea into a great piece of mobile software is difficult; it’s three times as expensive as you thought it would be and takes twice as long to launch. It takes time, energy and effort; blood, sweat and tears.

The light at the end of the tunnel is, as difficult as it may seem, it’s doable. In fact, it’s so doable that hundreds of thousands of regular people (just like you) have launched their app ideas to the public. If they can do it, so can you. To give you some inspiration as you take the first step into building your app, we asked 10 app entrepreneurs how they brought their app ideas to reality. Here’s what they had to say.

Chris KaneChris Kane,Founder of MunchMoney

Finding The App Idea

I’ve always been an entrepreneurial person in many ways. Growing up that was always clear to me. After I graduated from college, I began my career in the hedge fund industry without any clear direction of where I wanted to go long-term. Over time, I increasingly became unhappy and began looking for alternatives. It was at this point that my entrepreneurial spirit took hold.

I came up with several business ideas. One day, as I was getting money out of my wallet to go to Chipotle for lunch, I thought, “Man, I really miss my college meal plan.” With some inspiration from the Virginia Tech meal plan system, the initial idea for MunchMoney was born.

Funding a Minimal Viable Product

MunchMoney is currently bootstrapped by its founders; mainly using savings from full-time jobs while the idea was still in development.

Advice for Bringing an App Idea to Reality

Simply, you don’t know what you don’t know. There are so many intricacies around startups/apps that it can be overwhelming. Start by becoming familiar with launching apps by reading books such as How to Build a Billion Dollar App by George Berkowski), taking online courses, and attending industry/networking events. Furthermore:

  1. Just Ask. People are always willing to help if you are a kind and genuine person who is sincerely willing to ask for help.
  2. Self-awareness. Know what you are good at and what you are not, and then, surround yourself with people who can fill in the gaps.

Estee GoldschmidtEstee Goldschmidt, Co-founder of ShopDrop App

Finding the App Idea

ShopDrop is an app that aggregates information about every sample sale in one single location. The concept was simple: there are over 50 weekly events where designers put up their excess inventory for 60%-90% off, and yet finding out about those events is laborious and requires knowing people in the industry; following 20 different blogs and specific brands. The idea of the app was to simplify the process and democratize access to these fashion events.

Building the Team and Product

I had a marketing background, and Bill – my co-founder had a tech background. He had built 26 apps. Together, we joined forces to get the app idea off the ground. We only recently started generating revenue, but haven’t paid ourselves yet. We ran events and pilots to self-fund the project. We also won an entrepreneurial grant to keep us going.

Advice for Bringing an App Idea to Reality

My advice to someone starting out is three-pronged:

  1. Figure out whether your idea has potential. Ask people if they would use the product. Mock up images of what it would look like and show to friends and strangers.
  2. Assess the competition. Check to see if a similar product already exists or existed in the market. Did it fail? If yes, what does that mean to you?
  3. Build an MVP. Figure out the quickest way to get a basic product onto the market (whether it means using tools, outsourcing or partnering with a tech-genius). Work on it, get feedback, implement and repeat!

The secret to success is not giving up. As long as there is interest, your business has potential. Keep on pushing until you can’t anymore.

Steven Benson, Founder of Badger Maps

Finding the App Idea

I didn’t start out with the goal of building an app. My career has been spent in field sales with companies like IBM and Google, and so I understood the challenges faced by field sales people first hand. When I was working on the Google Maps team, I got to know how powerful mobile mapping could be, and had experience with the types of solutions and apps that mobile was capable of enabling. I knew I could improve my performance at my job as a field sales rep if I could combine my customer data with a mobile mapping system, and I could envision a solution that could schedule and plan my time selling in the field more efficiently. Looking back at it, it was a combination of my role in sales and the industry background with software and mapping that made me well positioned to launch a company to solve the problems of field sales. I was in the right place at the right time, with the right background, and was able to completely bootstrap the business.

Monetizing the App

When coming up with the idea for an app, it’s crucial to have a clear monetization strategy and make sure you build something that people are willing to pay for. There are a lot of businesses that don’t make it, although they were great ideas that seemed to have major potential. What they often lack is a clear way to make money.

One key thing is to find the balance between how much your customers are willing to pay for your app and how much you need to scale your company. However you plan to monetize, make sure it’s enough to keep the lights on as you grow. If your expenses require that each user pays $10 for your app, but they’re only willing to pay $1, you’ll need to focus on getting 10x more users. Pricing is a hard thing to get right the first time, so don’t be afraid to experiment and talk to your customers to find the sweet spot.

Key to Success

I think the key to my success is focus. The major players in tech today do so many things at once and solve so many problems at the same time – as a startup, you win by having a laser focus on a solution to a single problem that people would pay for

Really though, the true secret to a successful startup is creating an environment where your team can thrive, grow and be happy. Managing and motivating people is so much harder when you don’t have anything than when you are a large and well funded company.

Kyle MorrisKyle Morris of Sifdata

Launch and Iteration

I came up with our app idea while running business ops at a tech company in Silicon Valley. I came home one day wanting to learn to code and played around for a couple of months. On a trip to New Zealand I got the inspiration for what would become SifData. I immediately got to work on the project as soon as I got home. In passing, I mentioned to a friend what I was working on. A few days later, a well known tech company’s CEO reached out, mentioning that he was looking for this very product. He got me in touch with their head of operations and they decided to buy.

From there I kept iterating on the product and came out of beta in April. We’ve had some great wins along the way and, as you can imagine, a lot of challenges being a self-taught, solo entrepreneur.

Thomas-Ryan LawrenceThomas-Ryan Lawrence, COO of Gayborhood

Finding the App Idea

For nearly 18 years, my business partner had been producing The Gay Community Yellow Pages across the country.  GCYP was a niche market yellow pages focusing on businesses that promised to treat the LGBTQ community with the same dignity and respect as everyone else. The year was 2009 and the print industry, along with the rest of the economy, was struggling. At the same time, Apple had recently launched the iPhone, thereby kicking off the smartphone revolution and creating an entirely new industry.  Our idea: take the concept of The Gay Community Yellow Pages and make it available on smartphones. Bring the safety and comfort of The Gay Community Yellow Pages, that has served our community for nearly twenty years, to the fingertips of every smartphone user. Thus, Gayborhood was born! Today, Gayborhood serves LGBTQ communities in over twenty cities across the country and continues to grow.

Funding the App Idea

Did I mention this was 2009 and the print industry was struggling?  Okay, I did.  So, funding was interesting.  We had no money!  We went to friends and borrowed $30,000 at a higher than usual interest rate (flat rate of 50% regardless of how long it took us to pay them back.  Side note, it took 3 years) to get Gayborhood off the ground. We were lucky to find a developer that built an “out of the box” solution and allowed us to customize it with our own look and feel.  This saved us tons in the beginning, but also led to some functionality and reliability issues down the road. Regardless of the issues we faced with our legacy developer, it was enough to get us up and running and launched on both iOS and Android.

Advice for Bringing an App Idea to Reality

Simply, just do it!  Once you’ve completed some modest level of market research to ensure consumers want your product, find a developer, get a bid, and make it happen. You can’t be successful with a product that doesn’t exist. It may not be “the perfect version” on the first launch…Lord knows Gayborhood wasn’t!  But you’ve gotta start somewhere and then work on improvements.  If you’re strapped for cash, this may mean going after some non traditional financing – but if you really believe in your product and you stand behind it, then you just have to do it!  You may pay a little more in the beginning, but once you are successful, it will all be worth it.

Marketing the App

It’s not enough to simply develop an app and plop it on the app store hoping people will download it. Believe me, that will not happen! You have to know how to market it. Gayborhood employed a mixed marketing strategy in the beginning and continues to do so today. We started with a combination of CPI (cost per install), PR (get your name out there any way you can), event-based and guerilla marketing efforts and continue to incorporate each of those and more into our strategies today. We’ve done bar posters, cocktail napkins, promotional fliers, palm cards, koozies, chapstick…you name it and Gayborhood has probably done it!  Our goal is to have omnipresence; wherever our target market is, we want to be in their faces!

Kevin MurrayKevin Murray, Founder of SpyWarn 2.0

Finding the App Idea

I created an app for detecting spyware on Android smartphones. The idea for it evolved from my clients, and the general public, asking me, “Is my cell phone bugged?” My original protocol for determining the answer became the basis for my book, “Is My Cell Phone Bugged?” The directions in the book transformed into the basis for my app, SpyWarn 2.0. It was an enjoyable project, and the app is still available today on Google Play.

Advice for Bringing an App Idea to Reality

  1. Be persistent. The concept for the app was very unique. It took a lot of time and explaining to get the concept and technical details across to to the people who worked on it.
  2. Shop around for an app design company. Explain your idea. Pick the company based on their enthusiasm, experience and ease of communications. Their quote will likely not be the cheapest. Pay attention to their human interface design recommendations.
  3. Even after the first version of the app was launched, I kept trying to make it better. Also, I learned early on that very detailed instructions were necessary. Early feedback and ratings revealed many users were either using the app incorrectly, or didn’t understand that SpyWarn worked very differently from other security apps.

Brendan CorriganBrendan Corrigan, Founder of Commit

Finding the App Idea

Commit is an iOS app that helps motivate people to achieve their goals through social and financial accountability. The idea for Commit came about over a year ago, when I was struggling (once again) to follow through on some goals I had set for myself.

One goal in particular that I was particularly feeling bad about was volunteering at my local soup kitchen. I had been going on a weekly basis for years, but that had recently become monthly, and more recently even less than that. I had never been in a position to give much in terms of money, so it was always important to give what I could of my time, and I wasn’t doing either! This is when the idea for Commit came about, and what I think was the key to progressing my idea – time and testing.

I thought if I could use money as a motivator, maybe it would be easier to get myself into the soup kitchen, or to feel less guilty when I couldn’t. I decided every time I didn’t go I would donate $10, an amount that would certainly motivate me on my laziest of Saturday mornings, but not dramatically affect my financial situation if I didn’t make it. At first it worked, except when I didn’t make it and realized no one was really holding me accountable to donating the money! I realized accountability was the important factor to this, and tested it by giving money up front to a family member who also volunteered there with me. He had no hesitation in giving the money to the soup kitchen if I couldn’t make it, and we decided he would eventually give me the balance back after 2 months, to see if it really worked. The result: it did! I made it 7 out of 8 weekends, and on that one missed weekend nothing would have made me get out of bed!

Launching the App

Once the concept was finalized, I did a lot of market researching and testing to see if others thought it would work for them, and then I decided to pursue it. I was in a fortunate position to self-fund the venture and considered it my best option at this stage, to build a minimum viable product.

Advice for Bringing an App Idea to Reality

My advice to someone else interested in pursuing their own ideas would be research, research and more research! It has helped me make the right decisions plenty of times and has gotten me this far – and a lack of research in certain cases has hurt me just as much! I have succeeded in many ways, such as successfully launching after 10 months of actual work, and being able to see the promise in the initial response, but I have a ways to go to achieve what I want. I’d say the secret that got me this far and will push me to my vision of success is persistence and never doubting my vision.

app idea to reality - Ron Spreeuwenberg of HiMamaRon Spreeuwenberg, CEO of HiMama Child Care App

Finding the App Idea

Our advice to forming an app idea is to confirm you are solving a real problem. Establishing product market fit means speaking directly to many potential customers. Sometimes, entrepreneurs assume that an interest in a product is equal to a commitment to pay for a product. It’s not. Ron met directly with hundreds of child care professionals with nothing more than a powerpoint presentation before he formally launched HiMama.

Funding the App Idea

HiMama has grown with no traditional VC funding. Funding and launching an app means you need to get out from behind your computer. Sometimes app marketers believe there are quick wins through digital marketing and social media. Real “growth hacking” requires hustle and grit. Phone calls, site visits and quiet soft launches are tried-and-true pathways to building a committed user base with sustainable growth. Important advice – monetize from the first sale.

Advice to Bringing an App Idea to Reality

Don’t overspend in your early days. Conserving cash through discovery and validation is key. Startups can waste a ton of money too quickly – do not spend a million dollars on advertising a product no one wants. Mr. Spreeuwenberg used two approaches for scaling HiMama – don’t overspend on marketing and avoid venture capital investment in the early days.

By operating on a shoestring budget, HiMama has been able to scale effectively and maintain consistent staff growth (doubling staff in the last year). Often startups feel they have to fail fast to scale, but consistent slow growth with affordable testing pays off substantially long-term.

Lori CheekLori Cheek, Founder of Cheekd

Finding the App Idea

In February of 2008, I was out to dinner with an architectural colleague. He’d spotted an attractive woman at a nearby table and scribbled, “Want to have dinner?” on the back of his business card and slipped it to her as we were leaving the restaurant. He left with a date. I left with an idea. After over two years of brainstorming how to remove the “business” out of the business card, I launched Cheekd– a deck of ice-breaking dating cards with a unique code that lead the recipient to the privacy protected online dating profile of the mysterious stranger who slipped them the card where the two could start communicating online. It was like online dating but backwards. We’ve since pivoted Cheekd into a hyper-speed mobile dating app that gives users the ability to never miss a real-life potential “love connection” thanks to a cross-platform low energy Bluetooth technology, which sends users an immediate notification when someone (within their criteria) comes within a 30-foot radius of them. It’s real-time and works on a subway or a plane without any cellular connection.

Funding the Idea

After finishing off my savings from my 15 year career in architecture, I had to get extremely creative to continue funding my business and this is where the financial sacrifices began. I made nearly $75,000 by selling my designer clothes at consignment shops and on eBay, doing focus groups, secret shopping, app testing, dog walking, house sitting, watering plants and by selling my electronics and other odds and ends around my apartment on Craigslist that all went straight back into my business. The biggest chunk of cash came from renting out my West Village Studio in NYC on AirBnB, while I couch surfed for 14 months, nearly got evicted and ultimately lost my lease of 5 years in my gorgeous apartment.

And finally, after four tumultuous years of building my startup with the wrong partners, lots of bad decisions and some major rookie mistakes, I was determined to find a way to take my business to the next level … and what better way than to apply to ABC’s Shark Tank.

In September of 2013, I found myself walking down that scary shark infested hallway into a stare off with 5 of the harshest millionaire investors in the world. I’d never been more nervous in my entire life. When I proclaimed I was going to change the population with my reverse engineered online dating business, serial entrepreneur and Dallas Mavericks owner, Mark Cuban, rolled his eyes, called me delusional and immediately snapped, “I’m out.” Billionaire investor, Kevin O’Leary, demanded that I quit my “hobby” and shoot my business—my passion– like a rabid dog. After getting shot down by all five Sharks, I looked them in the eye and said, “Trust that you’ll all see me again.” Although those final bold words of mine ended up on the cutting room floor (adding insult to injury), in the 48 hours after the broadcast, Cheekd.com received a record breaking 100K unique visitors and our inbox filled up with thousands of emails insisting that the Sharks were “out of their minds” for not investing. A little under 50 of those emails were from interested investors.

Since the Shark Tank aired in February of 2014, I found the missing links from years before. We’ve raised 5 times the amount I’d sought on the show and I’ve gotten a CTO on board who’s helped facilitate and finance the new face and technology behind the new Cheekd. The newly launched dating app allows users to solve missed connections with a new technology that was not available when the patented Cheekd idea was launched in 2010. It was only a matter of time and I’m thankful I didn’t take the Sharks advice to quit and move on.

Advice to Bringing an App Idea to Reality

Entrepreneurship is being on a mission where nothing can stop you. It will take twice as long as you’d hoped, cost exceedingly more than you’d ever budgeted and will be more challenging than anything you’ll ever try but if you give it your all and refuse to give up, you can trust it will be the ride of a lifetime. My strongest advice for others considering taking the leap is if you truly believe in your idea, give up excuses and doubt, surround yourself by a trusted and talented team, bulldoze forward and DON’T LOOK BACK.

Be focused. I’ve got a laser-focused vision to succeed and will do almost anything to keep this business flourishing.  I’m actually not surprised by my determination because as long as I can remember, I’ve been extremely stubborn. When most people would have quit, I only pushed harder. I think my personal approach, passion and dedication mixed, with my relentless conviction that failure is not an option, has been the recipe that has lead to my current success. I could be the poster child for the statement “what doesn’t kill you can only make you stronger.” No matter what… in the end, I’m going to have a magical and cheeky story to tell.

Darren GuccioneDarren Guccione and Craig Lurey, Co-founders of Keeper Security

Finding the App Idea

On a 40 hour flight to China and back to the United States Craig showed Darren a password manager application he was working on for his personal use. He called it his “Keeper” because the digital, encrypted vault kept all of his passwords organized and generated high strength, military-grade passwords for each of his logins. This was back in 2008 when the iPhone was about to launch; and when Darren did some research on apps that were launching in iTunes, he realized that none of them addressed this security and productivity solution on smartphones. He knew that it would be a success. By the time the two returned to the states from their plane trip the app was created and ready to launch. Keeper was bootstrapped by Darren and became profitable within 5 months.  

Advice for Bringing an App Idea to Reality

Don’t be afraid.. Most businesses fail or never even get off the ground because of fear. Develop discipline and focus. These are two habits – but they are interconnected as one in my mind. It takes discipline to stay focused and the premise of being focused is absolutely the most critical thing. I see people fail because they lack focus or give up too quickly on something.

Darren says, “Trends are concerning to me because they trap companies into thinking that production is more important than innovation. The truth is that one cannot exist without the other. I never want to be in a business that is mostly dependent on making it faster and cheaper than the others in a market. Commoditized markets are for well-established companies with massive balance sheets and money to burn if they wind up being wrong. The thing that excites me are problems or voids inside large markets.”

App Idea to Reality – Taking The First Step

If there is one piece of advice that is consistent across every app entrepreneur, it is that taking the first step is the most important. May app dreams die before they ever even start. Launching an app startup, or any business for that matter, is a learning experience. While you can learn many things by reading books and watching YouTube videos, the real information you need to grow your business comes from getting your product to your market as soon as possible – by any means necessary. Need more information before you take that first step? Contact us or set up a consultation with one of our app startup experts, and get started on bringing your awesome app idea to reality!

How To Find App Funding For Your Awesome App Idea

It’s not easy to secure app funding to bring your app idea to reality. Most people believe that as long as you have a good idea and a business plan, investors will be kicking down your door to invest. Unfortunately, this is rarely the case and those who find funding from any source, usually have to work extremely hard to do so. Finding someone to believe in your app as much as you do takes a tremendous level of convincing, and usually, there are many steps an entrepreneur must take before approaching investors with their ideas.

Is Your App Positioned for Funding?

The word “investor” gets thrown around so much in the app development world that it almost seems to describe one specific individual — a rich person who thinks a certain way, dresses a certain way, and invests a certain way. In reality, every app investor is different, has their own style of investing, and has their own formula for analyzing whether an investment is right for their portfolio.

Wise investors will typically consider several aspects before deciding to invest into your app startup. Typically, they want to know:   

  1. Is your app idea unique enough to succeed? Having a great idea is one thing, but having an industry-changing idea with the potential to absolutely crush competitors — well, that’s something totally different! A fundable idea is one that has an obvious unique advantage over every other competing solution; faster, cheaper, better, or so uniquely different that it supersedes any current option. Certainly, there are businesses that have succeeded by copying the exact model of another business but in today’s age, where innovation is evident amongst almost every industry, investors are more keen to invest in new ideas that are profitable, validated and scalable.
  2. Who’s on your team? Investors know that the success of any startup will be largely dependent upon the dedication and knowledge of its founding team. By nature, startup ventures are difficult to grow and require the expertise of individuals across a wide spectrum of fields: product development, finance, marketing, operations, etc. While some investors do fund sole-founders, most investors seek startups that have a team (two members at least) with a varied range of skills and expertise; members who have been successful in their fields previously, have a vast knowledge of their particular specialty, and have already established relationships that can help progress the business quickly.  
  3. Is it a business or just an idea? There is a VERY long road between “startup idea” and “launched startup”. Entrepreneurs who have not yet launched, will find themselves parked at one of a million points along this road – either closer to “idea” or closer to “launch”. Investors will want to know what you have done up to date to progress your business from point A (idea) to point B (launch). App entrepreneurs who have tested the market, researched the market, created a business plan, or successfully launched a prototype, will gain the upper hand on investors. Not only does each step help to prove their concept, but their dedication is often noticed and appreciated. Even without funding, there are many things that can be done to push the development of your app startup forward, and investors will expect to see that you have made all efforts to do so even while bootstrapping the business yourself.
  4. What’s the plan? Investors also want to know your plans — where your business goes from here, and how you will reach your objectives and goals. Typically, this is displayed through an all-inclusive business plan and pitch deck, which will show investors each step that you will take to bring your idea into fruition successfully. Having a solid plan is essential to attracting seed funding, as it shows the potential of your business and provides a strategic schematic for how you will get there.

App Funding – Angels & VCs

In many cases, when app entrepreneurs mention that they are “seeking funding”, they are referring to financing through angel investors and venture capitalists (VCs). These two terms are not interchangeable, and have completely different definitions.

  • Angel Investors are usually wealthy entrepreneurs who are less experienced in investing (when compared to VCs), and invest their own money on their own terms. Angels are usually able to fund app investments quickly, as they are the final financial decision makers. As entrepreneurs themselves, angels often have a slew of knowledge that they can share, and are valuable in helping advise the businesses in their portfolio as they progress.
  • Venture Capitalists on the other hand, invest other people’s money and are often much more experienced in investing. Usually, VCs are much slower to invest, require much more time and information, and must go through several avenues before receiving final approval. In general, venture capitalists have access to much more cash than angel investors and mostly make larger investments.

Traditionally, VCs would fund early-stage apps, as opposed to startups in the seed funding stages. However, today’s scene is much different and there are VCs that also invest in app startups — and some firms that now specifically focus on funding new promising companies.

App Funding: How it Really Happens

Although angel investors and VCs are the most “talked about” funding options, the truth is, most app ideas don’t get developed this way.

There is something to realize about funding app startups. The first investor you’re going to have to convince to make an investment, is yourself. Determined app entrepreneurs believe in their idea and their team so much that they are willing to put their finances on the line early on. Most people won’t invest in someone who isn’t willing to invest in themselves.

If three founders invest $5,000 a piece into an app idea, they will likely be able to either build several prototypes or a first version minimal viable product app. Launch your prototype to a limited number of beta customers to see whether they behave the way you believe that they would. If you don’t have a team, take the same $5,000 and invest it in effective market testing strategies such as surveys, customer interviews, smoke tests, and landing pages.

Don’t know how to come up with money to invest into your own business? Many entrepreneurs consider the following:

  • Savings: It can be scary emptying your next-egg to invest in your app idea. Entrepreneurship however, is about taking calculated risks with the expectation of a high return. Don’t expect someone else to take their savings and invest in your venture if you aren’t.  
  • Retirement Accounts: Any asset that can be liquidated can be used to fund your business, including your home equity and your retirement accounts. If you have the belief that you will one day be a multi-millionaire app entrepreneur, then you really don’t need a 401k anyway right? It takes real dedication to risk your future retirement comfort for a dream, but essentially, that’s what you’re asking others to do.
  • Loans: If you don’t have any savings or assets, you can borrow the money from someone who does, such as a bank or lending institution. Likely, your startup will not be in a position to take out a business loan, so your personal credit history will used to determine your worthiness. As a last ditch effort, you can also finance your app with credit cards — sometime an entrepreneur has to make tough decisions to move forward.

Once you have completed initial testing and have collected a significant quantity of data that supports your concept, you can start seeking outside funding. However, at this point, you still aren’t ready to approach angel investors and VCs. Instead, identify what it would take to move your app into the next stage and look for initial seed funding through:

  • Family and Friends – I already know what just went through your mind. You just said to yourself, “There’s no way I would go begging my family and friends for money to start my app.” That’s a very emotional reaction, but not the thought process of a committed app entrepreneur. You’re not ‘begging’ your friends, you are offering an opportunity to be a part of something great. Many people advise against doing business with family and friends, as it can cause issues in the relationship if any disagreements arise. In reality though, there are thousands and thousands of family-owned businesses throughout the country who have issues like every other family, but otherwise work together for their own financial gain. It can be difficult to get a stranger to believe in you and your app idea. Sometimes the only people who will believe in you are the people who know you personally and know how passionate you are about your business.
  • Crowdfunding – This option is often overlooked by startups, and in many cases, I’m not sure if its because they don’t believe that others have literally raised millions of dollars this way; or if deep down they just fear facing whether their app idea will succeed or not. Crowdfunding will tell you a lot about your app idea. Your ability to identify and reach your target market will be put to the test; whether they care for your solution enough to pre-order it will be identified; and the viability of your concept may be questioned. However, if you have built an amazing MVP and a strong following, crowdfunding can be one of the quickest routes to startup funding.
  • Incubators – This option has been increasing in popularity, resulting in more incubators popping up all over the country. The great thing about many incubators is that some fund app startups in their idea/conceptual stages. In addition to providing funding for low equity amounts (i.e. $20,000 seed funding in exchange for 8% of the brand), these incubators often provide access to experienced advisors who can assist in propelling the app in its operation, and also provide further assistance with seeking venture capital.

Making The First Step Towards App Funding

Funding is the single reason that 95% of app ideas never get built. Many people think it is extremely difficult to find the money to build an app, but if it is worth the risk to you, there are many options available. The first step towards funding your app solution to is make a decision. Make it clear to yourself just how serious you are about starting your app.

Need to speak to an app startup expert about how to fund your app startup? Contact us and see what options are best for you.