What is a Pitch Deck: A Definitive Guide to Winning Presentations
1. Start with a Hooking Pitch Slide 2. Engaging Pitch Flow 3. Follow the 10/20/30 Rule 4. Company Vision and Overall Value Preposition 5. Customize Your Presentation for Your Audience 6.Avoid Overstating the Market Opportunity 6.Avoid Boring and Outdated Pitch Deck Design 7.Samples of Good Pitch Decks 8.Conclusion A pitch deck is a presentation that is specifically designed to give a short but elaborate summary of your company, business plan, and startup vision. Your presentation usually acts as a visual guide and reference to the key points and areas of your business that you want to make known to targeted potential investors. The best pitch decks get investors excited about your described idea and engages them in a constructive conversation about your business, potentially leading to an investment. Whether you’re raising funding for your startup business or presenting your business model to key stakeholders, you need a killer pitch deck to impress your audience and achieve your objectives. We’ve helped hundreds of startups create and design their pitch decks. And we want to help you also to get through this process successfully. Here is how to create a pitch deck that attracts investors to your business idea.1) Start with a Hook or Elevator PitchDon’t wait too long to get your main point across, rather, start with it. Appetizers are great – but everyone really wants to know what’s coming on the main dish! Investors have rather short attention spans, and they often gauge their opinion of a pitch deck or startup from the first slide.Your pitch deck should immediately communicate what you’re pitching, and why they should listen. Present your hook through the form of a question, a strong statement, or an elevator pitch.Castle’s pitch deck, for example, begins with a strong statement, “Rental property owners want to make money without the work of being a landlord.” Immediately, the audience knows who the customer is, what problem is going to be solved, and what the customer hopes to achieve. While your pitch deck doesn’t necessarily have to start with a problem statement, the first slide should be powerful enough to get the reader’s or viewer’s attention. Need Funding For Your App Idea? Download Our FREE eBook now! Learn the expert secrets behind building successful apps that attract invertors and get funded! DOWNLOAD MY FREE EBOOK 2) Create an Engaging FlowMake sure that your pitch deck is engaging across the entire presentation. A common problem for startups is hooking the audience in with the first slide, then losing their attention when they get to the meat of the presentation.Create a layout and a flow of information that ensures that the audience easily follows the idea from beginning to end. Every slide should connect with the slide before and after it, building up the audience’s anticipation while ensuring that they grasp every piece of information.For example, when presenting the Problem, keep it to only the most prevalent challenge customers face. Surround that slide with information that proves that a significant challenge exists for a…